All parents will strive to do what is best for their kids, so when faced with a photograph of a mother cradling her naked baby accompanied by the words: “Vaccines: Know the risks.” it gains some attention. The image is faded out, and then replaced by the Statue of Liberty and “Vaccination. Your Health. Your Family. Your Choice.”, how would any parent react?
The ad links to Mercola and NVIC websites full of articles blaming common ingredients in vaccines for a number of health problems from breast cancer to infertility. The very seed of doubt is enough to cause any concerned parent to pause and opt not to vaccinate.
The only problem is that it is all an outright lie.