What happens when the world does not end?

end of the world

Each and every year an end-of-the-world prediction will inevitably pop up. Perhaps the most recently well-known example of this was Harold Camping’s 21st May prediction back in 2011. That one is perhaps famous due to the $100 million that his group, Family Radio, spent promoting it via an advertising campaign that included billboards such as … Read more

A brief history of cognitive dissonance

Cognitive Dissonance is of course the term used to describe the mental stress that will arise when an existing belief is confronted with information that conflicts with the belief. It is perhaps logical and rational to assume that things should play out like this … For example somebody declares … “The world will end tomorrow“ When tomorrow … Read more

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