consumer




The enabler of Fake News is that humans respond to information at an emotional level. We might indeed criticise “them” for living inside an information bubble, but the truth is that we are all as individuals crafting echo chambers to one degree or another by selecting information that agrees with […]

Can you spot Fake News? (Try the quiz to test your skills) #factitious



There is a new study that takes a rather serious look into the idea that you can psychologically inoculate people. Well yes, with my tongue firmly placed in my cheek I believe the term we use to describe that is the word “Education”. OK, so putting the teasing to one […]

Can you vaccinate against “Alternative Facts”?


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Generally, anything and everything said by Alex Jones can be happily ignored. He is well-known for making some truly extraordinary and utterly absurd claims that are bereft of any evidence. In other words … Quod gratis asseritur, gratis negatur If somebody presents a claim, but provides no evidence for it, then it […]

Does Alex Jones truly believe all he says?


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A claim has popped up in the UK that has caught the attention of many, and that includes both the media and also the movers and shakers within the political arena. Apparently Cadbury, the chocolate manufacturer,  and the National Trust have supposedly obliterated all references to Easter from material promoting egg hunts across the […]

Claim: National Trust and Cadbury’s have dropped the word Easter